You really need the Stand Out Formula for your differentiating factors. What’s that? It’s a tool I put together that will help you not only determine what makes you stand OUT but also what to do with the differentiating factors beyond the conversations, once you identify them.
It will help you address many of the questions you might be wondering about, like:
- I know I’m not like other sellers. I’m different, and I’m better. But how do I know exactly what I should say so that I don’t sound like everyone else? How do I explain how I’m different to the potential buyers?
- How can I determine the most important differentiating factors when I communicate with them? Should I be talking about what differentiates me as a seller, or my product or service?
- How can I articulate my message to resonate with the prospect’s emotions, while differentiating me from other sellers?